“So to stay creative, we have to practice creative habits. And that’s the purpose of this book. It’s all about creative performance. Here you’ll find … Read More ›
Tag: marketing
Experiential Marketing by Shirra Smilan highlights a shift in marketing towards two-way communication with prospects. The author shares trends such as the following: “When used on … Read More ›
As November is #CRPSawareness month, I have been reflected on all the aspects of my life that CRPS has affected. One key area has been … Read More ›
Today, I proudly welcome my mum and fellow brand strategist at Integrated Marketing Strategies, Karren Hodgkins to the blog to jointly review a book we … Read More ›
Having not read a book like this, I was unclear what to expect. Visually interesting and full of guidelines on the effect of colour on … Read More ›
This is a challenging book to review. The information covered reminded me of key research principles and their importance as well as highlighted advances in … Read More ›