Having not read a book like this, I was unclear what to expect. Visually interesting and full of guidelines on the effect of colour on our world, I found gems of wisdom throughout. However, it was shorter than anticipated and I’d have enjoyed more on each of the major topics particularly the psychological effects of colour. The palettes of colour are inspiring and the character of colour pieces are useful for deciding on colours for brands. I can see myself using it as a reference book in brand development. A three on the enjoyment scale.
I really appreciated the clarification of the value of colour and brand, my favourite lines include:
“…at every level of the marketplace, colour emphatically establishes a brand image and testifies to the qualities and goals of the company it represents.”
“ Blue is the most popular hue worldwide and, of surprisingly, one third of the world’s branding images are blue. In addition, the internet’s most heavily trafficked websites are colored liberally with shades of blue.”
“The after-image phenomenon has been used to great advantage in operating rooms where medical personnel concentrate on red (as in blood and tissue) to the point of tiring the nerve endings in their retinas. Hospitals have long used soothing greens and blue greens in the OR to rest the eyes of the attending nurses and surgeons.”
“The Japanese art of shinrin-yo-ku urges us to talk a walk in the forest, to further experience the replenishing use of the omnipresent greens.”
From the back cover:
The Complete Color Harmony: Pantone Edition is the latest in Rockport Publishers’ best-selling color series. Completely revised from start to finish this new edition, is written by Leatrice Eiseman, executive director of the Pantone Color Institute. And the color “moods” that she writes about in each chapter are based and matched with Pantone colors. The book expands on previous editions for the most comprehensive color reference to date.
This edition includes information on creating special effects, as well as an entirely new section devoted to the psychology of color. Eiseman helps readers determine their best color choices and suggests why some colors may inspire their creativity while others don’t. The book includes new color palette sections along with expanded and updated color trends.
With thanks to NetGalley and Quarto Publishing Group – Rockport Publishing